STRÖM is the newest in the parade of denim brands made in Los Angeles, which is a good thing, the made in US thing. but unlike some of its larger compatriots, Strom has quality in mind first. Just pick up a pair and you can feel the difference. Heavier, sturdier denim that holds its shape. Pocket placements and yoke positioning do wonders for the backside, and the designer, Erika Stromqvist, knows how to use washes to make the jeans look like they were broken in properly, not some harsh bleach marks meant to look like natural creases.
We excited to tell you that we have a Strom trunk show coming up on Sat., May 30 from 2-5pm. There will be a gift with purchase, cocktail and of course, some really fine women’s denim.