Categories Archives: Uncategorized



Strom Denim – high quality denim t

STRÖM is the newest in the parade of denim brands made in Los Angeles, which is a good thing, the made in US thing. but unlike some of its larger compatriots, Strom has quality in mind first. Just pick up a pair and you can feel the difference. Heavier, sturdier denim that holds its shape. […]



Rare made-in-USA quality denim

We’re really excited about 3×1, a new brand at our SF store. It’s a new venture from Scott Morrison, founder of Paper Denim & Cloth and Earnest Sewn. We fully endorse his mission -“To make the best jeans in the world, one pair at a time.” We think you’ll appreciate the rare, made-in-USA quality of […]



Back to the USA, baby!

Timberland Boot Co. finally did it, and they did it well with their new Coulter Collection Horween leather from Chicago.  With minimal dyes or oils. Vibram trimmed soles from MA.  For the best traction. Proudly constructed in Arkansas. Can’t get more American than that. These boots are rugged, handsome and built to last. Check them […]



RVCA at Convert support Surfrider

RVCA is a great surf-inspired clothing line we love for its casual vibe and smart style. The clothing has a unique look, and is a lot more sophisticated that its Socal roots would suggest.  (Not saying the Socal isn’t sophisticated.)  Great materials and color combinations combine with body flattering designs makes it a popular line […]



Edson Matsuo, artist & designer in

As part of our continuing conversation with the brands we love (and carry), we’re honored to have spoken with Edson Matsuo, Creative Director at Melissa Shoes.  Melissa makes a fashion forward shoe that combines beauty, simplicity and sustainability.  We always wondered who was responsible for constant parade of striking shoes we’ve had the honor to […]